Novice1.7.2022 ob 0:00Danica Fink Hafner v podcastu na temo volitev Prof. dr. Danica Fink Hafner je gostovala v podcastu na temo volitev in strankarskega delovanja z naslovom VOTERS TURN TOWARDS SYMBOLIC PERSONALITIES WHEN THEY ARE DISAPPOINTED WITH POLITICAL PARTIES.Arhiv novic
|Tomaž Deželan, Igor Vobič, Alem Maksuti|
Twitter campaigning in the 2011 national election in Slovenia : strategy and application of the Twitter social media outlet in party election campaigns
The chapter examines the Twitter campaigning of parliamentary political parties and their influential members during the 2011 preterm national election campaign. We examine the rationales behind the adoption and appropriation of Twitter in the Slovenian political arena. Content analysis of 4,610 Tweets and conducted interviews with campaign managers of seven lists of candidates allowed us to revisit three perennial hypotheses about political communication on the web: the copycat, revolution and normalisation hypotheses. While the examined parties’ move into the Twittersphere confirmed the copycat hypothesis, their utilisation of the tool revealed mixed evidence for the revolution vs. normalisation dilemma. Party campaigning did show signs of ‘politics as usual’, with political powerhouses taking the lead on Twitter as well. However, it also demonstrated a substantial degree of genuine direct political interaction between politicians and citizens.
V: Bogdan Patrut (ur.), Monica Patrut (ur.). Social media in politics : case studies on the political power of social media, (Public administration and information technology, vol. 13).
/Cham [etc.]: Springer, cop. 2014, pp. 141-163. Link.